Michael Polk: Innovating for Marketplace Disruption
To mark his tenure as president of Unilever United States, Michael Polk emphasized the critical nature of innovation in marketing. Polk, responsible for managing iconic brands like Dove, Axe, and Lipton, contends that successful marketing thrives on “dislocating ideas,” challenging existing norms within a category. Michael Polk asserts truly impactful campaigns, such as Dove’s “Campaign […]
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