The Founding of EOS Lip Balm

In only ten years Eos Lip Balm has become one of the most recommended beauty products of beauty bloggers and experts all over the world. Lots of research and excellent marketing helped it to become immediately internationally popular after it was introduced to the world in 2007. The co-founders of the company, Jonathon Teller and Sajiv Mehra, decided to market their product, Evolution of Smooth, with an acronym. The two also decided during this research process to not get any outside investment money involved so that they could forego all beauracracy and make all of their own decisions. They have continued this up to the present time.

Today their product continues to be well known as Eos. Prior to its initial launch, Teller and Mehra did intensive research to find out exactly what consumers were looking for. The two found that although it has been marketed and used as a unisex product for over a hundred years, most of its users today are women. That is when they decided to make their product geared to women. They then found that one common complaint of women was that the small size and generic look of the average lip balm made it often hard to find in their purses. Thus, they designed Eos to be in a brightly colored orb. The orb is big enough to allow users to put balm on both lips in one swipe. There are many available flavors and scents, so consumers have plenty to choose from.

The makers of Eos made the healthiness of their product a high priority. Eos has been certified organic by the U.S. Department of Agriculture, has no preservatives, and adds much-needed vitamin C and E to the skin. There is also a sunscreen version of Eos, which contains no PABA, petrolatum, phthalates, gluten and parabens.

The initial launch was isolated to the U.S., but within only 18 months over 100 other countries requested the balm be marketed to them as well.