Securus Technologies, the nation’s leading provider of prison technology, recently issued a challenge to competitor GTL. The two companies had long been engaged in a corporate feud, largely of GTL’s making, that involved shouting matches about who’s technology was better as well as the occasional claim of intellectual property infringement.
Securus finally had enough. It issued a carefully designed challenge, whereby the two companies could pit their respective video visitation technologies against each other on a level playing field. Securus had even offered that GTL could select the judge, subject to Securus’ assent. GTL flatly declined the offer. They didn’t even offer an excuse.
This is a highly damning admission of inferior technology on the part of a company that had expended much energy in haranguing its prominent competitor for the better part of a year. But there’s no harm done. Securus left the incident looking stronger than ever and GTL weaker. This has served as yet another affirmation of Securus’ singular status as industry leader.
All bark, no bite
Serving thousands of prisons across the nation, Securus’ video visitation systems are controlled by a wholly owned data center and serviced by a wholly owned call center. With its decision to keep everything in-house with its communications verticals, Securus has allowed itself to deliver industry-leading customer service and a product that is second to none.
The high quality of its product has been reflected in the ongoing, intense interest expressed by institutions that have not yet installed the system in getting it. Ultimately, it has been the inmates and their families who have benefited the most from this innovative system.